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Jul. 23, 2017

JETRO ASEAN Advance Seminar on July 20, BEARD PAPA’S; Experience advice on overseas franchise expanding, Talk by Yamaoka Toshimitsu Deputy General Manager, Overseas Division, MUGINOHO CO., LTD.

It has been about 20 years since the first store of BEARD PAPA'S was born in Fukuoka in 1999.
As of June this year, the company operates 400 stores in Japan and overseas, 173 of them are overseas outlets.

The corporate mission is "OISHI from Japan to the World" and "always fresh and natural" is the core message. And beard papa’s strength is these minds deeply penetrated into overseas franchisees.

Utilizing overseas manufacturing bases, the new product "Kaze Kaze" (Japanese product name: nuts) developed in Singapore has been re-imported to Japan and has begun to be popular.

By giving overseas franchises the flexibility of product development, products unique to the locality are being developed.

There were failures in the past, but now they are a great source of success. The story to raise the accuracy of "success" was a special gift presented to audiences only.

In making custard it reproduces the same taste as in Japan, the secret that its sticking is recognized in the world.

Finally he concluded Japanese companies that have competed in "products themselves" should also prepare "brands, services and internal education other than products,"


Lika Nakanishi