I sympathize considerably with this theme.
Actually, as FRANCHISE JAPAN is getting more inquiries from overseas, while we are investigating variously, we just told in-house that "single item" is easiest to get penetrated and the result will come out soon for a sweet brand. This is somewhat similar to the law of success ramen chain.
It is easier to sell by narrowing down to a single item such as "Miso Ramen" or "Pork Bone Ramen" rather than showing many kinds of ramen.

What I'm interested in recently is a New York style pastry shop, "NEWYORK PERFECT CHEESE" (Kaminariya) supervised by three cheese professionals active in the world, and a popular brand BAKE’s “PRESS BUTTER SAND”.
It seems that the search results have increased considerably in these three weeks.
Because I hate lining up, I still cannot buy it. Shall I buy it online?

Reference:
http://style.nikkei.com/article/DGXMZO17822410Z10C17A6000000?channel=DF260120166489

Lika Nakanishi