During three days of the show, I was able to talk with many people and see various business models.

This year, I am interested in a school for fashion event performers, women's boxing gym specialized in one menu selected from many menus of personal trainings, and major cafes in Asia. Several female-specialized personal training gyms also exhibited.

I also talked with people from overseas franchise associations. I found Brazil has the third largest franchise market of world and there are various models which are not available in Japan. In Thailand, Japanese franchises have expanded considerably and I have an impression that it is difficult to compete with them unless the conception is clear. In the Philippines, franchise business is very popular as well and I found that there are interesting models such as juice bars.

I am convinced that the business models from Japan still have a lot of chances in the world. Although the law in each country is a barrier, I thought that we should cooperate with local people and rise to the challenge overseas in the future.

It is very exciting for me with people who love franchises because we can understand each other in a common language.

As well as Japan's food business, I will introduce many other business models from Japan to the world meanwhile I would like to introduce excellent overseas business models to Japan.

By Lika Nakanishi