The company has appointed Edward Tracy experienced in the casino industry as Chief Executive Officer of the Japanese branch office.
Hard Rock International (Headquarters: Florida, Orlando, President: Jim Allen), which currently operates in more than 74 countries, has established Hard Rock Japan Co., Ltd. as a Japanese branch office. The selection of Tracy experienced in the casino industry will be a strategic move towards future business expansion in the Japanese market and measures to further strengthen their active development plan and commitment to business expansion in Asian regions.