Excelent Japanese franchise packages and licenses to the world.
Excellent Japanese franchise packages and licenses to the world

Ken-chan Curry

Ken-chan Curry is currently one of the leading curry brands in Malaysia. We spoke to President Otsuka of Globridge, the creator of Ken-chan Curry and the leading catering company in Japan.

Nakanishi:I actually wanted to interview about Ken-chan Curry because I heard from our local partner in Franchise Japan that you have the largest market share in Malaysia, but in Japan, have only one shop in Tokyo. Recently, some Japanese brands have made their debut from overseas locations. How do you think this is an advanced example?

President Otsuka: We maintain the leading position in the Malaysian curry chain. We initially launched our shops in Australia six years ago. At the time, we were developing a Japanese noodle brand called Fujiyama Seimen, and curry was a popular side dish in that brand. About 50% of the orders were for curry. At first it was mainly for events, but we launched it as an independent brand as a satellite. Later, a colleague launched it in Malaysia, and this first shop was a big hit, and we later opened a shop in Tokyo.

Nakanishi: Curry is a national dish in Japan and sometimes an emergency food. Furthermore, there is a fierce competition where curry restaurants are densely located, and I think you have a very large number of rivals, but what factors do you feel give you the best opportunity of winning?

President Otsuka: If I talk about curry, even two hours won't be enough (laughs). Japanese-style curry actually has many aspects, as you asked. In fact, like ramen, some people eat it every day, and it is an addictive food with a high repeat rate, with people wanting to eat it again. It has the highest table index in Japan.
It is a mysterious thing that cannot be explained in a single word, and assuming that a person has many opportunities to eat it in his or her lifetime, it is a thing in which competition is born and a game can be played. In other words, it is a world of unique users x frequency figures. Japanese curry manufacturers invest large budgets in daily research to obtain marketing data.
Curry is eaten both out and at home. It can also be the star of the show and a supporting role. It can be combined with many different ingredients. Curry bread, curry udon and curry pizza are also popular, as well as being the essence of the flavor of the dish itself, and are popular on many occasions.
Kenchan Our curry is, in my opinion, Ishikawa-style curry.
In the beginning, we actually served tonkatsu curry as well, but in Australia, there were many orders for chicken, so now our menu is mainly chicken curry.

Nakanishi: What is the secret to Ken-chan Curry's success in the face of fierce competition?

President Otsuka: Actually, we are faithful to what our customers want. It is not the product or the price. If you want to know that, please become our partner (laughs).
The possibilities for Japanese-style curry are endless. We want to expand into Thailand, and Indonesia, Taiwan and the Philippines are also possibilities. We would also like to take on challenges in Europe and the US.

Nakanishi: Finally, please tell me about the relationship between the delivery industry, which you are very much focused on, and the future global expansion of Ken-chan Curry.

President Otsuka: Like curry, I would like to have more than two hours here, but I will speak briefly. Uber's roots started with sharing time. Uber Technology, as you know, is a successful technology company and a pioneer in the sharing economy, a concept that didn't exist before. Among them, Uber Eats opened up new opportunities for restaurants/platformers/equipment companies/suppliers/advertising support companies with a model that multiplied the provision of meals.
On the flip side, lifestyle transformation in developed countries has led to a decline in the absolute number of people working in fields that provide transport, such as taxis. Basically, the style of eating at home or at work without travelling is growing.
This trend is quickly evolving further, reaching across the world, with delivery itself becoming a means of solving problems. The number of gig walkers in terms of labor will further plummet within three years. This will be replaced by automated driving and drones. This will reduce the labor cost ratio, make it easier to use and expand delivery itself. There has been a lot of investment in IT companies around the world for many years. It is inevitable that the food and beverage x IT, i.e. the food and beverage delivery sector, will attract investment. From this perspective, we have a big advantage in curry delivery.
However, we have already experimented with success not only in curry, but also in other categories where delivery was previously considered difficult. The new world will arrive 100 times faster than before. I can see the world map.

Comment by the interviewer

I first heard about Ken-chan Curry probably about five years ago. I tasted it for the first time last year at a shop in Tokyo. It was mellow and delicious. His talk about the near future of delivery was very interesting and I listened to it with a lot of interest.